Low and High Context Cultures a Video Summary

I'm my last 2 posts I summarized these topics in writing. However I just found this informative little video explaining low and high context cultures and thought it may help you better understand. So For you viewing pleasure:

Low Context Culture

Low context cultures tend to be the opposite of their high context counter parts. If your target market is that of a low context culture they will tend to:

- Be logical, linear and action oriented 

- Prefer individual initiative, self assertion and personal achievement

- Place less emphasis of tradition, ceremony and social rules 

- Emphasizes on words, straight forwardness and openness 

- be impatient, informal and literal

Examples of low context cultures:

Australian                           North American 

English                               German 

Irish                                   New Zealand 

Scandinavian

Are you apart of one of the cultures mentioned in the last two posts? From your own personal experience do you agree with the generalizations of low and high context cultures? Why or why not?


Source: 
Business Communication: Process and Product, 6th Cdn. Edition

High Context Cultures

When creating your culturally customized website knowing if your target market is a part of a high or low-context culture is crucial to the development of your website. Knowing this will determine the content of your website. If your target market is of a high context culture they will:

-          Be rational, intuitive and competitive

-          Prefer group values, duties and decisions

-          Prefer greater formality in dress, speech and social interaction

-          Rely on non-verbal cues and the total picture to communicate

Examples of high context cultures include:

African                  Arab

Chinese                Greek

Japanese             Korean

Italian 

Source: 
Business Communication: Process and Product, 6th Cdn. Edition