High Context Cultures

When creating your culturally customized website knowing if your target market is a part of a high or low-context culture is crucial to the development of your website. Knowing this will determine the content of your website. If your target market is of a high context culture they will:

-          Be rational, intuitive and competitive

-          Prefer group values, duties and decisions

-          Prefer greater formality in dress, speech and social interaction

-          Rely on non-verbal cues and the total picture to communicate

Examples of high context cultures include:

African                  Arab

Chinese                Greek

Japanese             Korean

Italian 

Source: 
Business Communication: Process and Product, 6th Cdn. Edition