Low Context Culture

Low context cultures tend to be the opposite of their high context counter parts. If your target market is that of a low context culture they will tend to:

- Be logical, linear and action oriented 

- Prefer individual initiative, self assertion and personal achievement

- Place less emphasis of tradition, ceremony and social rules 

- Emphasizes on words, straight forwardness and openness 

- be impatient, informal and literal

Examples of low context cultures:

Australian                           North American 

English                               German 

Irish                                   New Zealand 

Scandinavian

Are you apart of one of the cultures mentioned in the last two posts? From your own personal experience do you agree with the generalizations of low and high context cultures? Why or why not?


Source: 
Business Communication: Process and Product, 6th Cdn. Edition