People from different cultures see things differently. The easiest way to change how someone perceives your website is to change the colors you use. Below is a chart that shows how people from different places perceive the same colors.
COLOR
|
USA
|
China
|
India
|
Egypt
|
Japan
|
Red
|
Danger
Love
Stop
|
Good fortune
Luck Joy |
Luck
Fury
Masculine
|
Death
|
Anger
Danger
|
Orange
|
Confident
Dependable
Corporate
|
Fortune
Luck
Joy
|
Sacred (the Color
Saffron)
|
Virtue
Faith
Truth
|
Future
Youth
Energy
|
Yellow
|
Coward
Joy
Hope
|
Wealth
Earth
Royal
|
Celebration
|
Mourning
|
Grace
Nobility
|
Green
|
Spring
Money
New
|
Health
Prosperity
Harmony
|
Romance
New
Harvest
|
Happiness
Prosperity
|
Eternal life
|
Blue
|
Confident
Dependability
Corporate
|
Heavenly
Clouds
|
Mourning
Disgust
Chilling
|
Virtue
Faith
Truth
|
Villainy
|
Purple
|
Royalty
Imagination
|
Royalty
|
Unhappiness
|
Virtue
|
Wealth
|
Black
|
Funeral
Death
Evil
|
Heaven
Neutral
High Quality
|
Evil
|
Death
Evil
|
|
White
|
Purity
Peace
Holy
|
Mourning
|
Fun
Serenity
Harmony
|
Joy
|
Purity
Holiness
|
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