I feel the following video entitled “gestures across cultures” relates to the cultural customization of websites through iconography. Icons use symbols that represent different things and have diverse meaning across cultures. Quite often you will see different gestures being used as symbols for icons. For example you may visit a website that asks a question of you and when you respond correctly and icon which depicts a hand making the ok symbol or giving the thumbs up may appear. This video will explain just how careful one should be when using different hand gestures in different parts of the world. It will also give some insight as to the origins of these gestures. Hand jestures and their possible offensive nature are just one reason why images should be tested with local residences before going live with your new culturally customized website.
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