Wednesday, 27 June 2012

Mmmmm Everyone's Lovin' It



 A perfect example of a company that has devoted money and time to culturally customizing their websites is McDonalds. McDonalds operates in 119 countries around the world on six continents with a total of 33,000 restaurants. 1,400 of those restaurants are in Canada. Take a moment to compare some of McDonald’s high context culture websites to some of their low context culture websites by clicking on the countries below. There is a very noticeable difference. You will also find that the points noted in my earlier blog “Tech Talk: A Text Book Summary” stating what should be evident on each type are reflected on the sites.

           High Context Cultures                         Low Context Cultures

                  Italy                                   Germany
                Japan                                    Canada                 
                Spain                                   Australia




Did you notice a difference in the high context culture websites compared to the lows? If so what was the difference that you found most evident?
                                        

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