A perfect
example of a company that has devoted money and time to culturally customizing their
websites is McDonalds. McDonalds operates in 119 countries around the world on
six continents with a total of 33,000 restaurants. 1,400 of those restaurants
are in Canada. Take a moment to compare some of McDonald’s high context culture
websites to some of their low context culture websites by clicking on the countries below. There is a very noticeable
difference. You will also find that the points noted in my earlier blog “Tech
Talk: A Text Book Summary” stating what should be evident on each type are
reflected on the sites.
High Context Cultures Low Context Cultures
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